Promotion Spotlight: Global Consulting Firm Uses Music Cards to Connect With Students

When recruiters from global consulting firm Watson Wyatt make the rounds to college career fairs this fall, they will be armed with booth giveaways guaranteed to attract the attention of students.

The company is giving away custom-branded music cards good for five free songs.

“Watson Wyatt is looking for soon-to-be graduates to come to work for them and needed a relevant giveaway,” notes Shannon Gervais of 20/20 Promotions, the agency that facilitated the promotion with Promotional Currency. “The music download cards are a perfect fit – not only because of the demographics being targeted, but because they bring the students to the Watson Wyatt website.”

Students who receive the Watson Wyatt music card will first be routed to the firm’s web site, where they can learn more about the company and potential career opportunities for graduates and interns. From there, the students can be routed to the music store to redeem their songs.

“We feel this is a strong way we can connect with our target audience – the students on campus,” notes Robin Wiley, North America Manager, University Relations Program for Watson Wyatt. “ They are very techno-savvy and these music cards are right in line with what is popular, delivers immediate results and establishes our brand. We were excited about the idea when 20/20 Promotions first introduced it to us earlier this summer, and we hope to receive a positive response from the students this fall on campus. “

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.