Promotional Currency Key Bios

Barry Schaffer, President
As the visionary behind Promotional Currency, Barry Schaffer is charged with creating new digital currencies for the promotional marketplace and turning those currencies into powerful, turnkey solutions for the clients he serves.

Since founding the company in 2004, Schaffer has facilitated over 900 digital entertainment promotions for brands and retailers. He has also helped content owners and providers to more fully monetize their licensed content by turning it into digital media and taking it out to the promotional market.
A seasoned veteran of the promotional industry, Schaffer has spent the past 20 years working to elevate promotions through the use of digital promotional currencies and fixed priced strategies. Prior to founding Promotional Currency, Schaffer served as Vice President/General Manager for SCA Promotions, the world’s leading underwriter of promotional risk. While at SCA, Schaffer launched the company’s telecard division (which represented the first digital currency in the promotional marketplace) and built it into a multi-million dollar enterprise by helping clients grow their businesses through the delivery of high-impact promotions at a fixed cost.

When not at work, Schaffer – a top bridge player – can be found playing the national bridge tournament circuit, and enjoying his new role as a grandfather.

Cyndi Walker, Director of Operations
As director of operations, Cyndi Walker oversees both client and vendor relations and serves as project manager for all promotional programs handled by Promotional Currency. From point-of-sale to fulfillment, Walker works with clients to ensure the smooth, successful delivery and launch of their promotional programs. She also manages all back-end operations for the company including contracts, accounting and document development.

Walker brings to PC an extensive background in account management and operations, as well as a keen understanding of the promotional industry. Prior to joining Promotional Currency, she served as project manager and account coordinator for SCA Promotions, an industry leader in promotional risk underwriting, contests and direct mail promotions. While at SCA, Walker managed the Telecard Services division, where she was responsible for handling client and vendor relations, and for overseeing all promotional programs from sales contract to product delivery. Her background experience also includes positions in sales management, finance and corporate transactions.

Jace Wainwright, Director of Business Development
Jace Wainwright, Director of Business Development for Promotional Currency, is responsible for fostering relationships with prospective clients and developing key partner relationships for the company – including a large credit union marketing partnership that will launch September 1, 2007.

Wainwright brings to his position more than 15 years of sales and business development experience in the credit union industry. Prior to joining Promotional Currency, Wainwright served as business and product development manager for Institution Solutions, where he developed five new products for the credit union market and secured the third largest account in the company’s history. Wainwright has also held top sales positions with Members Insurance Group and CUNA Mutual Group, and served as business development manager for SCA Telecard, a division of SCA Promotions, where he was instrumental in building a multi-million dollar business from the ground up.

Visit Promotional Currency for digital entertainment promotions, music promotions, mobile content promotions and so much more.