WHAT TO KNOW WHEN LAUNCHING A MOBILE INCENTIVES PROMOTION PART 2

When it comes to mobile incentive promotions, it is critical to conduct the necessary due diligence to ensure the provider you work with can deliver the performance you need. Here are four key issues to consider:

1. Carrier delivery. It used to be that some major carriers barred delivery of third-party promotional content, making national mobile content promotions virtually impossible to deliver. This has now changed – but not all mobile content providers have caught up. As such, it is critical to ensure that the provider you work with has the ability to deliver to all major carriers: Verizon, AT&T, Sprint, T-Mobile and ALLTEL.

2. Handset delivery. New handsets are coming on the market daily and it is critical that your provider not only delivers to existing handsets, but has an internal department devoted to keeping pace with the constant barrage of new, increasingly tech savvy handsets.

3. Consumer experience. It is essential to test the download process to ensure that the consumer experience is simple and intuitive. Good customer support is also crucial because the download process can vary greatly depending on the handset being used.

4. Quality of Content. Many providers boast of having large ringtone libraries, but often they are referring to polyphonic ringtones. Polyphonic ringtones – which consist of a single note tune –have become largely obsolete in the minds of consumers, making for an unappealing incentive. Make sure the provider you work with offers a large selection of music tones or real tones – which are actual clips of songs sung by the artists.