66 posts tagged “digital”

Leverage your licensed content and turn it into mini-walking billboards for your brand by giving consumers digital currency good for customized cell phone, PDA and MP3 player skins.

With our personalized skin promotions, you can give consumers the ability to feature your licensed content as a skin on their cell phone, PDA, or MP3 player – enabling you to promote an upcoming movie, CD or game release, or reinforce your brand or logo. You can also give consumers the choice of designing their own personalized skins using the MyTego design library or uploading their own personal image.

Promotion recipients need only to log onto the custom-branded MyTego web site, select their device and model from the comprehensive list provided, and let their imaginations run wild in our design library. They can select an image from your branded image library, upload their own custom image, select color palates and create personalized messages for their skin cover – all in a matter of minutes. Personalized skins are made from thin, tough, vinyl material that looks good, fits like a glove and helps protect their gadgets. The skins are easy to apply and easy to remove.

The Performance You Need

* Branded Landing Page: All of our personalized skin promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
* Micro Sites: We can design a complete micro site customized for your brand, and upload your licensed content or images into our image library
* Intuitive Consumer Experience: Designing a customized skin is easy. Consumers just select their device and model from the list provided and let their imaginations run wild in our design library. Their skin will be delivered to their door in a matter of days.
* Fits all cell phone, PDA and PM3 player models. Promo codes can also be applied to Laptop and Game Console skins.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

When recruiters from global consulting firm Watson Wyatt make the rounds to college career fairs this fall, they will be armed with booth giveaways guaranteed to attract the attention of students.

The company is giving away custom-branded music cards good for five free songs.

“Watson Wyatt is looking for soon-to-be graduates to come to work for them and needed a relevant giveaway,” notes Shannon Gervais of 20/20 Promotions, the agency that facilitated the promotion with Promotional Currency. “The music download cards are a perfect fit – not only because of the demographics being targeted, but because they bring the students to the Watson Wyatt website.”

Students who receive the Watson Wyatt music card will first be routed to the firm’s web site, where they can learn more about the company and potential career opportunities for graduates and interns. From there, the students can be routed to the music store to redeem their songs.

“We feel this is a strong way we can connect with our target audience – the students on campus,” notes Robin Wiley, North America Manager, University Relations Program for Watson Wyatt. “ They are very techno-savvy and these music cards are right in line with what is popular, delivers immediate results and establishes our brand. We were excited about the idea when 20/20 Promotions first introduced it to us earlier this summer, and we hope to receive a positive response from the students this fall on campus. “

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

With sales down and the economy continuing to slow, brands and businesses are scrambling for innovative ways to connect with consumers and effectively promote their products.

Big discount coupons or free offers are a surefire way to spotlight a product and generate interest. But without fixing the cost and eliminating the risk should the promotion exceed expectations, it could also be a surefire way to break the bank. This is where promotional risk coverage comes into play.

“In today’s tough economy, a free offer on a staple product such as milk or eggs could have a redemption rate that is two or three times as high as it would have the same time last year,” notes Barry Schaffer, president of Promotional Currency. “If I’m a brand and have X amount of dollars to promote my product, it is critical that I underwrite the risk so I don’t blow my budget for the year should redemption come in much higher than expected.”

Along with incorporating risk coverage into its digital incentive product offerings, Promotional Currency helps businesses manage their risk on redemption-based promotions. By analyzing the odds of redemption and then placing the risk with an A+ insurance company, Promotional Currency can provide brands with a fixed-cost solution that amounts to a fraction of the actual promotional value. And should over-redemption occur, Promotional Currency will cover the cost – whatever the value of the prize, rebate, coupon or premium.

“Promotional risk coverage enables businesses to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for the maximum market impact,” says Schaffer. “It also allows them to eliminate promotional liability from their books.“

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

When it comes to mobile incentive promotions, it is critical to conduct the necessary due diligence to ensure the provider you work with can deliver the performance you need. Here are four key issues to consider:

1. Carrier delivery. It used to be that some major carriers barred delivery of third-party promotional content, making national mobile content promotions virtually impossible to deliver. This has now changed – but not all mobile content providers have caught up. As such, it is critical to ensure that the provider you work with has the ability to deliver to all major carriers: Verizon, AT&T, Sprint, T-Mobile and ALLTEL.

2. Handset delivery. New handsets are coming on the market daily and it is critical that your provider not only delivers to existing handsets, but has an internal department devoted to keeping pace with the constant barrage of new, increasingly tech savvy handsets.

3. Consumer experience. It is essential to test the download process to ensure that the consumer experience is simple and intuitive. Good customer support is also crucial because the download process can vary greatly depending on the handset being used.

4. Quality of Content. Many providers boast of having large ringtone libraries, but often they are referring to polyphonic ringtones. Polyphonic ringtones – which consist of a single note tune –have become largely obsolete in the minds of consumers, making for an unappealing incentive. Make sure the provider you work with offers a large selection of music tones or real tones – which are actual clips of songs sung by the artists.

With more than 262 million wireless subscribers in the United States, wireless phones have shifted from a convenience item to a must have extension of ourselves – making them a powerful delivery vehicle for marketers.

And with the need for personalization and constant entertainment, mobile incentives such as ringtones and mobile games are a perfect fit for virtually any brand or business looking to connect with consumers.

But because of the nuances involved with delivering mobile incentives, there are some key considerations businesses must take into account when selecting a mobile content provider to ensure that the promotion is a success.

Questions to Ask:

* Does the provider deliver to all major carriers?
* Which handsets can the provider deliver to? And how often do they update their list?
* What is the user download experience like? And what kind of customer support is in place when assistance is necessary?
* Does the provider offer music tones, or primarily polyphonic ringtones?

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Los Angeles - While CD sales are way down, there are still many opportunities for record labels and artists to monetize music. They just have to think outside the box. Sometimes far outside the box. Barry Schaffer, President of Promotional Currency, explains what music has to do with selling meat. I spoke to him after he did a presentation at DMW's recent Digital Music Forum West during the session called "A Briefing on New Technologies & Business Trends Impacting the Future of the Music Industry."

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

The Puretracks Latin Music Store has officially launched, offering a powerful marketing tool for businesses interested in tapping into the $900 billion U.S. Latino market.

The new Latin music store is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana. Like puretracks.com , the mainstream music store, puretrackslatin.com was designed with promotions in mind. Because the store is web-based, there are no time-consuming applications to download. The music is available in both MP3 and WMA formats, making it easy for promotion recipients to download songs to PCs, iPods, MP3-enabled phones and other portable music players. The music store can be customized to reflect the look and feel of the brand sponsor; and it features a parental control option that enables brands to restrict the music they deliver promotionally to ensure they are COPA compliant.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

To build rapport with existing patients and drive word of mouth referrals, several orthodontist groups throughout the country are launching music download promotions. The promotions, which are being facilitated by Camelot Marketing Services, are also designed to drive web traffic to the orthodontists’ web sites.

“An orthodontist’s audience tends to be teens and young adults who are getting braces and we were looking for something that would really connect with them,” notes Joe Lancellotti, president of Camelot Marketing Services. “ At the same time, we wanted to be able to drive patients to the orthodontist’s web site and needed a low-cost, turnkey solution that would require little work for the practice. Music downloads were a perfect fit.”

The music downloads are being distributed to patients via custom-branded cards for each specific orthodontist group. Each card contains a promo code good for two songs. To download the songs, patients are first routed to their orthodontist’s web site, where they can learn more about the services their orthodontist provides and can take advantage of other entertainment in the games and fun section featured on the sites.

“For us, this promotion is all about good feelings,” says Lancellotti. “It is a way to connect with patients and reaffirm that they made the right decision. And when the patients feel good about it, they go out and tell their friends.”

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

The Puretracks Latin Music Store has officially launched, offering a powerful marketing tool for businesses interested in tapping into the $900 billion U.S. Latino market.

The new Latin music store is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana. Like puretracks.com , the mainstream music store, puretrackslatin.com was designed with promotions in mind. Because the store is web-based, there are no time-consuming applications to download. The music is available in both MP3 and WMA formats, making it easy for promotion recipients to download songs to PCs, iPods, MP3-enabled phones and other portable music players. The music store can be customized to reflect the look and feel of the brand sponsor; and it features a parental control option that enables brands to restrict the music they deliver promotionally to ensure they are COPA compliant.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

The weakening U.S. dollar and soaring oil costs have sent import costs from China skyrocketing – and like every other industry, the promotions sector is taking a hit.

According to Bloomberg.com, the United States imported $321.5 billion worth of goods from China in 2007, making China the largest exporter to the U.S. Many of these exports fall into the trinkets category that are used for promotions.

With no end in sight for high fuel prices, businesses looking to stretch their promotional dollars are searching for other ways to motivate consumers to act – and with their low price point and universal appeal, digital incentives are emerging as an ideal alternative.

While music downloads and ringtones make up the vast majority of today’s digital incentive promotions, this category is rapidly expanding to include movies, concert tickets, video games, video clips and other media that can be delivered virtually. And with consumers’ appetite for digital media just beginning to scratch the surface, the promotional opportunities are endless.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.